Sr. Marketing Manager, CTS

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Date: Apr 6, 2026

Location: USA Home Office, --, US, NA

Company: Dentsply Sirona, Inc

 

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

 

Bringing out the best in people

 

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

 

Working at Dentsply Sirona you are able to:

 

Develop faster - with our commitment to the best professional development.

 

Perform better - as part of a high-performance, empowering culture.

 

Shape an industry - with a market leader that continues to drive innovation.

 

Make a difference -by helping improve oral health worldwide.  

 

 

Senior Marketing Manager – CTS Portfolio (North America)

 

Role Purpose

 

The Senior Marketing Manager – CTS is responsible for leading downstream marketing execution for the CTS (Connected Technology Solutions) portfolio across North America, translating enterprise and GBU strategy into coordinated, high‑quality commercial execution. This role owns pricing and promotions execution, campaigns, launches, and field activation for CTS, and leads a team of Marketing Managers aligned to CTS sub‑portfolios (e.g., CAD/CAM, Imaging, IOS, DS Core). The Sr. Marketing Manager serves as the primary CTS execution partner to GBU, Sales, Commercial Operations, and the NA Marketing Director.

 

This role requires you to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.  

Scope & Leadership Accountability

  • Owns NA downstream marketing execution for the CTS portfolio
  • Leads and develops CTS Marketing Managers, including roles aligned to:
    • CAD/CAM
    • IOS
    • Imaging
    • DS Core
  • Accountable for consistency, prioritization, and execution quality across all CTS downstream activities
  • Acts as the single point of accountability for CTS marketing delivery and performance in North America

Key Responsibilities

1. CTS Downstream Marketing Leadership

  • Translate enterprise and GBU CTS strategy into clear downstream execution plans
  • Define priorities across pricing, promotions, campaigns, and launches for CTS
  • Ensure alignment of CTS execution with NA commercial priorities and capacity

Leadership Expectation:
Balances speed, rigor, and scale across a complex, multi‑product portfolio.

2. Pricing, Promotions & Commercial Programs (CTS)

  • Lead regional execution of CTS pricing, incentives, and promotional programs
  • Partner with Commercial Operations and Finance to ensure:
    • Clear guardrails
    • Accurate execution
    • Consistent field and dealer communication
  • Oversee promotional calendars and sequencing across CTS sub‑portfolios

3. Campaigns, Assets & Field Enablement

  • Oversee implementation of CTS marketing assets and campaigns across NA
  • Ensure campaigns are:
    • Sales‑ready
    • Channel‑appropriate (Dealer, DSO, Field)
    • Executable at scale
  • Drive consistency across CTS messaging while allowing for portfolio‑specific nuance

4. Product Launch & GTM Execution (CTS)

  • Lead downstream execution of CTS product launches in North America
  • Coordinate timelines, deliverables, and readiness across:
    • Sales
    • Dealers
    • Education
    • Field marketing
  • Ensure launches move from announcement to commercial adoption and impact

5. Performance Management & ROI

  • Define and track CTS downstream marketing performance metrics, including:
    • Campaign effectiveness
    • Promotion performance
    • Launch execution quality
  • Partner with Analytics to assess ROI and incorporate learnings into future execution
  • Use data to continuously refine prioritization and execution models

6. Cross‑Functional & Sales Partnership

  • Serve as the primary downstream marketing partner to:
    • CTS Sales Leadership
    • Commercial Operations
    • Field Marketing
    • GBU CTS stakeholders
  • Resolve tradeoffs related to timing, investment, and execution capacity
  • Ensure clarity of handoffs between upstream strategy and downstream execution

7. People Leadership & Operating Rhythm

  • Lead, coach, and develop CTS Marketing Managers
  • Set clear expectations for:
    • Execution excellence
    • Enterprise mindset
    • Cross‑portfolio collaboration
  • Establish operating rhythms, planning cadences, and execution standards
  • Build bench strength and succession within the CTS marketing team

Education Requirements

  • Bachelor's degree required

Qualifications & Experience

  • 8–10+ years of experience in B2B, healthcare, or complex commercial marketing
  • Experience leading downstream, field, or regional marketing execution
  • Prior people‑leadership experience managing marketing managers
  • Strong commercial and operational acumen
  • Ability to lead in a matrixed, fast‑paced environment

Success in This Role Looks Like

  • Consistent, high‑quality downstream execution across the CTS portfolio
  • Strong confidence from Sales and NA Marketing leadership in CTS marketing delivery
  • Disciplined execution of pricing, promotions, and launches
  • Clear linkage between CTS marketing activity and commercial outcomes
  • A high‑performing, accountable CTS marketing team

Role Positioning in the NA Marketing Model

  • Reports into: NA Marketing Director
  • Owns: CTS downstream execution
  • Leads: CTS Marketing Managers
  • Does not own: Upstream brand strategy or product roadmap

 

 

 

 

 

 

 

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Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include “Accommodation Request” in the subject.

 

For California Residents:

 

We may collect the following categories of personal information in connection with the submission of your resume or application materials to us for employment, and if hired, your employment with us: identifiers (e.g., name, address, email address, birthdate); personal records (e.g., telephone number, signature, education information, criminal background information, passport number and visa information); consumer characteristics (e.g., sex, marital status, veteran status, race, disability, sexual orientation); professional or employment information (e.g., resume, cover letter, employment history, background check forms, references, certifications, transcripts and languages spoken); and inferences from personal information collected (e.g., a profile reflecting abilities and aptitudes). 

 

The above categories of personal information are collected for the following business purposes: performing recruitment and hiring services; processing interactions and transactions (e.g., to comply with federal and state laws requiring us to maintain certain records, managing the workforce); and security (e.g., detecting security incidents, protecting against fraudulent or illegal activity). 

 

For additional details and questions, contact us at careers@dentsplysirona.com