Senior Brand Manager, Dental Lab

Apply now »

Date: Jun 9, 2025

Location: USA Home Office, --, US, NA

Company: Dentsply Sirona, Inc

 

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

 

Bringing out the best in people

 

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

 

Working at Dentsply Sirona you are able to:

 

Develop faster - with our commitment to the best professional development.

 

Perform better - as part of a high-performance, empowering culture.

 

Shape an industry - with a market leader that continues to drive innovation.

 

Make a difference -by helping improve oral health worldwide.  

 

 

Senior Brand Manager – Dentsply Sirona North American Commercial Organization (DS Lab Business)

 

Position Overview:

The Senior Brand Manager is a high-impact strategic leader, responsible for owning brand direction, driving commercial success, and leading market execution within the Dentsply Sirona North American Commercial Organization, specifically supporting the DS Lab business. This role requires executive-level cross-functional collaboration and data-driven decision-making to ensure alignment between DS Lab brand initiatives and overall commercial objectives. By leveraging market insights, competitive analysis, and strategic partnerships, the Senior Brand Manager enhances brand performance, customer engagement, and revenue growth, ultimately shaping long-term business success in the dental laboratory sector.

Key Responsibilities:

  • Own and execute DS Lab brand strategies that maximize market share and revenue growth within Dentsply Sirona’s North American Commercial Organization.
  • Partner with sales teams to create customer-driven marketing initiatives, ensuring brand relevance, strong market penetration, and alignment with Dentsply Sirona’s broader commercial goals.
  • Lead go-to-market strategies for DS Lab product launches, ensuring seamless execution and sales enablement across distribution channels.
  • Drive pricing, positioning, and promotional strategies that enhance DS Lab product competitiveness within the dental laboratory business.
  • Conduct market intelligence and competitive analysis to identify business opportunities and optimize brand investments, supporting Dentsply Sirona’s industry leadership.
  • Ensure brand messaging is strategically aligned with commercial objectives, maintaining consistency across sales, marketing, and customer-facing channels.
  • Cultivate relationships with Key Opinion Leaders (KOLs), industry influencers, and strategic partners within the dental lab sector.
  • Lead business development initiatives, driving revenue growth and market expansion through high-impact commercial strategies and data-driven decision-making.
  • Drive executive-level cross-functional alignment, ensuring DS Lab brand strategies translate into tangible commercial success within Dentsply Sirona’s commercial framework.
  • Oversee financial planning, forecasting, and performance tracking, optimizing brand ROI and strategic investments for DS Lab.
  • Build and manage a bottom-up OPEX budget, prioritizing investments to maximize returns and support Dentsply Sirona’s North American commercial objectives.

Qualifications & Experience:

  • Bachelor’s degree required; MBA preferred.
  • 7+ years of experience in brand management, product marketing, or commercial strategy, ideally in a B2B healthcare or dental laboratory-related industry.
  • Proven track record of leading brand strategy at a senior level, directly influencing market leadership, revenue acceleration, and long-term commercial success within the dental lab sector.
  • Strong data-driven decision-making abilities, with experience in market analysis and competitive positioning within Dentsply Sirona’s commercial environment.
  • Strong mathematical expertise, including proficiency in algebra, geometry, probability, and statistical inference, with the ability to apply concepts like fractions, percentages, ratios, and proportions to practical situations and third-party research.
  • Exceptional communication and presentation skills, with the ability to craft compelling brand messaging, establish thought leadership, and deliver persuasive presentations on complex or controversial topics to senior executives and boards of directors.
  • Ability to manage multiple high-impact projects, balancing strategic oversight with executional excellence in DS Lab business initiatives.
  • Expertise in OPEX budgeting, with a proven ability to develop and manage bottom-up budgets, strategically prioritize investments, and optimize financial returns to drive business performance within the dental lab market.
  • Extensive experience in the dental laboratory business and distribution channels is a strong advantage.
  • Must reside in the U.S. or Canada and be willing to travel up to 40% to support Dentsply Sirona’s North American commercial operations.

 

 

Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include “Accommodation Request” in the subject.

 

For California Residents:

 

We may collect the following categories of personal information in connection with the submission of your resume or application materials to us for employment, and if hired, your employment with us: identifiers (e.g., name, address, email address, birthdate); personal records (e.g., telephone number, signature, education information, criminal background information, passport number and visa information); consumer characteristics (e.g., sex, marital status, veteran status, race, disability, sexual orientation); professional or employment information (e.g., resume, cover letter, employment history, background check forms, references, certifications, transcripts and languages spoken); and inferences from personal information collected (e.g., a profile reflecting abilities and aptitudes). 

 

The above categories of personal information are collected for the following business purposes: performing recruitment and hiring services; processing interactions and transactions (e.g., to comply with federal and state laws requiring us to maintain certain records, managing the workforce); and security (e.g., detecting security incidents, protecting against fraudulent or illegal activity). 

 

For additional details and questions, contact us at careers@dentsplysirona.com