Director, NAM Marketing

Apply now »

Date: Apr 6, 2026

Location: USA Home Office, --, US, NA

Company: Dentsply Sirona, Inc

 

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

 

Bringing out the best in people

 

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

 

Working at Dentsply Sirona you are able to:

 

Develop faster - with our commitment to the best professional development.

 

Perform better - as part of a high-performance, empowering culture.

 

Shape an industry - with a market leader that continues to drive innovation.

 

Make a difference -by helping improve oral health worldwide.  

 

 

Director, Regional (Downstream) Marketing – North America

 

Role Purpose

 

The Director, Regional (Downstream) Marketing – North America is accountable for end-to-end execution of marketing strategy across all North American business units and verticals, translating enterprise and GBU direction into coordinated, high impact commercial execution. This role leads the NA downstream marketing organization, ensuring consistent delivery of pricing, promotions, campaigns, launches, and field execution across all vertical portfolios. The Director serves as the central integrator between GBUs, Sales, Commercial Operations, and Field Marketing, driving alignment, prioritization, and measurable ROI.

 

This role requires you to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.  

Scope & Organizational Leadership

  • Owns North America downstream marketing execution across all verticals and portfolios
  • Leads a team of Senior Marketing Managers and Marketing Managers aligned by business unit and specialty, including:
    • CTS
    • EDS
    • IPS
    • Endodontics
    • Orthodontics
  • Accountable for regional consistency, governance, and performance, while enabling flexibility for market-specific execution
  • Acts as the single point of accountability for NA marketing execution quality and outcomes

Key Responsibilities

1. Regional Marketing Strategy & Execution Leadership

  • Translate enterprise and GBU strategy into clear regional marketing priorities and execution plans
  • Define how downstream marketing supports growth across:
    • Dealers
    • DSOs
    • Field Sales
    • Digital and hybrid channels
  • Ensure consistent execution of enterprise priorities while managing competing demands across portfolios

Leadership Expectation:
Optimizes for enterprise outcomes, not individual vertical or brand preference.

2. Pricing, Promotions & Commercial Programs

  • Own regional execution of pricing, incentives, and promotional programs across all verticals
  • Partner closely with Commercial Operations, Finance, and Sales to ensure:
    • Clear guardrails and governance
    • Accurate execution and communication
    • Consistent dealer and field experience
  • Balance speed to market with discipline and compliance

3. Campaigns, Assets & Field Activation

  • Oversee implementation of marketing assets and campaigns across NA
  • Ensure campaigns are:
    • Sales ready
    • Channel appropriate
    • Executable at scale
  • Drive strong coordination between downstream, field marketing, and enablement teams

4. Product Launch & GTM Execution

  • Lead regional downstream execution for product launches across all business units
  • Coordinate timelines, assets, enablement, and communications across:
    • Sales
    • Dealers
    • Education
    • Digital channels
  • Ensure launch readiness, sequencing, and postlaunch follow through

Leadership Expectation:
Moves launches from “announcement” to commercial impact.

5. Performance Management & ROI

  • Establish and monitor performance metrics for regional marketing execution
  • Track effectiveness of:
    • Campaigns
    • Promotions
    • Launches
    • Field and dealer programs
  • Partner with Analytics to assess ROI, capture feedback, and drive continuous improvement

6. Cross-Functional & Sales Partnership

  • Serve as the senior downstream marketing partner to:
    • NA Sales Leadership
    • Commercial Operations
    • Field Marketing
    • GBU stakeholders
  • Act as a decision leader in tradeoff discussions involving timing, investment, and execution capacity
  • Drive clarity on roles, responsibilities, and handoffs between upstream and downstream teams

7. People Leadership & Operating Model

  • Lead, coach, and develop a large, multi-vertical marketing team
  • Set clear expectations for:
    • Execution excellence
    • Enterprise mindset
    • Cross-portfolio collaboration
  • Establish operating rhythms, planning cadences, and prioritization frameworks
  • Build bench strength and succession within downstream marketing

Education Requirements 

  • Bachelor's degree required; Master's degree preferred

Qualifications & Experience

  • 12+ years of experience in B2B, healthcare, or complex commercial marketing
  • Demonstrated leadership in downstream, field, or regional marketing execution
  • Experience managing large, matrixed teams across multiple portfolios
  • Strong commercial and financial acumen
  • Proven ability to lead through ambiguity, competing priorities, and scale

Success in This Role Looks Like

  • Clear, aligned NA marketing execution across all verticals
  • Strong confidence from Sales and Commercial leadership in marketing delivery
  • Disciplined execution of pricing, promotions, and launches
  • Improved speed, consistency, and ROI of downstream marketing efforts
  • A high-performing, accountable regional marketing organization

How This Role Is Distinct

  • Not upstream brand or product strategy
  • Not campaign-only execution
  • This role is the engine that converts strategy into revenue-impacting execution at scale

 

 

 

 

 

 

 

#LI-MR1   

 

 

Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com. Please be sure to include “Accommodation Request” in the subject.

 

For California Residents:

 

We may collect the following categories of personal information in connection with the submission of your resume or application materials to us for employment, and if hired, your employment with us: identifiers (e.g., name, address, email address, birthdate); personal records (e.g., telephone number, signature, education information, criminal background information, passport number and visa information); consumer characteristics (e.g., sex, marital status, veteran status, race, disability, sexual orientation); professional or employment information (e.g., resume, cover letter, employment history, background check forms, references, certifications, transcripts and languages spoken); and inferences from personal information collected (e.g., a profile reflecting abilities and aptitudes). 

 

The above categories of personal information are collected for the following business purposes: performing recruitment and hiring services; processing interactions and transactions (e.g., to comply with federal and state laws requiring us to maintain certain records, managing the workforce); and security (e.g., detecting security incidents, protecting against fraudulent or illegal activity). 

 

For additional details and questions, contact us at careers@dentsplysirona.com