Equipment Sales Specialist

Equipment Sales Specialist – NSW

Dentsply Sirona | Full-time | Sydney

• Join a global leader in professional dental products and technologies
• Manage complex equipment sales from initial consultation through installation
• Build long-term partnerships across the NSW dental market

The opportunity

We are seeking an experienced and commercially driven Equipment Sales Specialist to join our NSW regional sales team.

In this role, you will promote and sell Dentsply Sirona’s equipment portfolio across your territory, helping dental professionals identify solutions that support their clinical and business needs. You will manage the complete sales cycle—from identifying opportunities and delivering product demonstrations to negotiating contracts, coordinating installation and providing after-sales support.

Working closely with our sales, technical service, customer support and product teams, you will play an important role in growing market share while delivering an outstanding customer experience.

Key responsibilities

• Develop and implement a territory plan to achieve annual sales targets.
• Build and maintain strong relationships with existing and prospective customers.
• Identify customer needs and recommend suitable equipment and software solutions.
• Deliver professional product presentations and demonstrations.
• Prepare quotations, negotiate commercial terms and finalise contracts.
• Coordinate the sourcing, delivery and installation of equipment.
• Project-manage customer orders in partnership with technical service and sales administration teams.
• Provide after-sales support, including product application and maintenance guidance.
• Maintain accurate customer, opportunity and activity records in the CRM system.
• Develop tender proposals and support other commercial submissions.
• Keep customers informed about new products, technologies and innovation opportunities.
• Attend exhibitions, conferences and customer promotional events.
• Monitor market activity and maintain current knowledge of competitor products.
• Provide sales leads and collaborate with other product specialists to grow the broader Dentsply Sirona business.
• Report on sales activity, market trends and customer feedback.
• Follow all company health and safety policies and proactively report identified risks.

About you

You are a confident, consultative salesperson who can communicate the value of complex technical products and manage multiple stakeholders throughout a longer sales cycle. You are comfortable working independently while remaining highly collaborative with colleagues and customers.

To succeed in this role, you will ideally bring:

• Demonstrated success in equipment, technical, capital or solution-based sales.
• A solid understanding of the end-to-end sales process.
• Experience managing a geographical sales territory and achieving sales targets.
• Strong presentation, negotiation and relationship-management skills.
• The ability to explain complex equipment and software solutions clearly.
• Strong planning, prioritisation and project-management capabilities.
• High levels of personal drive, initiative and commercial judgement.
• Excellent written and verbal communication skills.
• The ability to work effectively in a changing and collaborative environment.
• Proficiency in CRM systems and Microsoft Office applications.
• A relevant degree, certificate or formal sales training will be highly regarded.
• Experience within the dental, healthcare or medical equipment market is desirable.
• A current Australian driver’s licence and the ability to travel throughout the assigned territory.

Why join Dentsply Sirona?

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies. We are committed to empowering dental professionals to provide better, safer and faster dental care.

You will join a knowledgeable and supportive team, work with an innovative equipment portfolio and have opportunities to continue developing your technical, commercial and professional capability.

Apply now

If you are motivated by consultative selling, innovative technology and building lasting customer partnerships, we would like to hear from you.