Product Business Manager - IPS (Implant and Prosthetic Solutions)

Responsibilities：

Market Strategy and Solution Development

-     Deliver financial metric results on revenue and margin through overall marketing strategic and competitive growth strategy for multiple product lines of respective Business Unit.

-     Collect market intelligence through research and interviews in close cooperation with commercial operations and the sales team

-     Understand market trend, customer needs, competitor landscape and other insights through regular data analysis and assessments

-     Develops sales and marketing objectives for multiple product lines of respective Business Unit

-     Create solution related strategies that will supplement the general marketing plan and support the creation of sales strategies by providing market insights and data-based analysis

Product Lifecycle Management

-     Assure proper positioning and commercialization to avoid internal competition and maximize market coverage.

-     Foster integration among multiple product lines

-     Deeply understand the product portfolio under his/her responsibility, assess market potential for newly developed products internally or outsourced.

-     Drive the new product launch by managing a cross-functional task force consisting of regulatory affairs, customer service, sales and finance functions, maintain strong connection to the related stakeholders.

-     Create and regularly update the positioning and pricing of the existing group product portfolio after a thorough market analysis.

-     Generate ideas and contents of the product related communication tools and work with the MarCom team to create items in line with the marketing and sales strategies.

-     Decide on the key communication messages for the whole solution during major events, exhibitions, and symposiums, coordinate with MarCom team to create the specific themes during these events and exhibitions

-     Review inventory levels and notify customer service for any volume changes related to foreseeable marketing activities and promotions

Training  and  Continuous  Education

-     Guarantee the implementation of internal Train-the-Trainer programs to transfer the new product/solution knowledge to treatment professionals and other internal trainers

-     Create external training requirements based on the market strategy to create the contents of new training programs

Key   Account   and   Key   Opinion   Leader   Management

-     Establish a process for Key Opinion Leader management, including identification stage and development plan designing.

-     Design and implement trial programs with key experts chosen from the Key Opinion Leader pool and create speakers/supporters for new products and solutions

-     Join the sales team's regular visits to key accounts to collect first-hand feedback from customers to align marketing strategies to market conditions and customer feedbacks

-     Evaluate all courses &programs regularly according to specific KPls and adjusts whenever necessary.

Managing Subordinates

-     Set job appraisal objectives, balancing daily product management work and personal development for the subordinates

-     Manage and coach subordinates in carrying out strategical analysis of market data and product insights.

-     Monitor the daily work of subordinates, provide feedback and guidance when needed

-     Create a development plan and establish development dialogues with subordinates, including internal and external training.

Qualifications：

Education:

-     Bachelor's degree in Medicine, Science or related majors

-     Master's degree a plus

Experience:

-     Over 8 years experiences in commercial or product management in medical device pharmaceutical or related product

-     At least 3 years of team management experience is a must

-     Dental market experience is preferred

Competencies:

-     Good leadership and teamwork spirit

-     Strong data analytical skills and strategic thinking capability

-     Show strong initiative in work

-     Excellent written and spoken English

-     Ability to build networks and rapport within China (cross-functional and among different departments) and internationally

-     Proactiveness