Marcom and Branding Manager

Responsibilities:

Brand Strategy and Development

• Lead the development of the company’s overall brand strategy and annual growth plan, with a focus on differentiated brand positioning and core value proposition.
• Optimize brand strategy and communication direction based on medical device market trends, competitor analysis, and clinical/customer insights.
• Establish brand KPIs (e.g., brand awareness, market share of voice, academic recognition) and monitor progress regularly.

Online and Offline Brand Communication

• Lead multi-channel brand communication, including social media, company website, digital platforms, and offline campaigns.
• Develop content calendars to ensure consistent, professional, and compliant messaging across channels.
• Monitor communication performance and optimize strategies to enhance both academic and market impact.

SEO Planning and Optimization

• Develop and lead SEO strategies, focusing on medical industry keywords, clinical terms, and technical solutions.
• Track SEO metrics (keyword rankings, organic traffic, bounce rates) and propose optimization recommendations.
• Collaborate with internal content teams or external vendors to produce professional articles, white papers, and clinical case studies.

Brand Collateral Management

• Manage various brand materials, including product brochures, case studies, clinical research summaries, presentations, and video content.
• Ensure materials are updated, professional, compliant with medical regulations, and readily usable internally.
• Maintain a content repository to support cross-product-line use and knowledge accumulation.

Public Relations and Crisis Management

• Lead relationships with industry media, manage PR initiatives, and coordinate academic media partnerships.
• Plan press releases, media coverage, and academic collaborations to strengthen the company’s brand influence in the medical device field.
• Monitor industry sentiment, develop crisis management plans, and lead external communications during critical events to protect brand reputation.

Company Event Strategy (Strategic Focus)

• Lead strategic planning for company-wide events, including industry exhibitions, academic workshops, customer trainings, and cross-product-line academy events.
• Develop annual event strategies: define objectives, themes, business priorities, and resource allocation.
• Coordinate cross-departmental resources and key stakeholders to ensure alignment with brand strategy, product line promotion, and market goals.
• Evaluate the impact and effectiveness of events, providing insights to guide future strategic planning.

Academic Event Management

• Plan, organize, and execute academic events such as clinical workshops, symposia, advisory boards, and academic training programs.
• Ensure scientific accuracy, compliance, and alignment with medical strategy and product messaging in all academic activities.
• Coordinate with clinical advisors, KOLs, product teams, and marketing partners to deliver high-quality academic content.
• Monitor event impact (e.g., academic reach, participant feedback, scientific influence) and provide recommendations for continuous improvement.

Cross-Functional Collaboration

• Collaborate closely with sales, product managers, clinical advisors, and other departments to ensure brand alignment across all product lines.
• Provide internal support for brand communication, such as training materials, external messaging, and presentation guidance.
• Coordinate cross-functional resources to ensure consistent brand application and strategic alignment across the organization.

Managing Subordinates

• Set job appraisal objectives, balancing daily product management work and personal development for the subordinates
• Manage and coach subordinates in carrying out strategical analysis of market data and product insights.
• Monitor the daily work of subordinates, provide feedback and guidance when needed
• Create a development plan and establish development dialogues with subordinates, including internal and external training.

Requirements:

Education

• Bachelor's degree or above in Marketing, Communications, Public Relations or related majors

Experience

• Minimum 5 years in marketing communications or brand management, preferably in medical devices, life sciences, healthcare equipment, or high-tech industries.
• Proven experience leading brand strategy, marketing communications projects, or academic/training event planning.
• At least 3 years of team management experience is a must
• Dental market experience is preferred
• Good leadership and teamwork spirit
• Strong data analytical skills and strategic thinking capability
• Show strong initiative in work
• Excellent written and spoken English
• Ability to build networks and rapport within China (cross-functional and among different departments) and internationally
• Proactiveness