Growth Marketing Manager

Location Requirement: This position requires candidates to be based in either the Charlotte, NC metro area or the Atlanta/Braselton, GA metro area. Candidates outside of these locations will not be considered.

Job Summary

The Growth Marketing Manager is responsible for driving profitable customer acquisition, digital performance, and direct-to-consumer (DTC) revenue growth through data-driven marketing strategies. This role manages paid media investments, optimizes digital acquisition channels, and translates marketing analytics into actionable recommendations that support business objectives and financial forecasts.

This role will execute and continuously optimize integrated digital marketing initiatives to improve customer conversion, acquisition efficiency, and return on marketing investment. The ideal candidate combines strong analytical capabilities with hands-on digital marketing expertise, commercial acumen, and a test-and-learn mindset. This individual is comfortable managing multiple initiatives, interpreting performance trends, and identifying opportunities to accelerate growth. 

Key Responsibilities:

• Develops and executes performance marketing strategies across paid search, paid social, display, video, retargeting, and emerging digital channels to drive qualified website traffic, customer acquisition, and revenue growth. 
• Manages campaigns across platforms including Google Ads, Meta (Facebook and Instagram), YouTube, and other relevant advertising networks. 
• Oversees campaign planning, audience targeting, bidding strategies, budget allocation, and ongoing optimization to maximize marketing effectiveness. 
• Supports integrated marketing initiatives that connect paid acquisition with organic search, email, lifecycle marketing, and other customer engagement channels. 
• Manages paid media budgets, monitors spending, and optimizes allocation across channels based on performance, efficiency, and growth opportunities. 
• Evaluates marketing performance against revenue forecasts, customer acquisition targets, and established financial models. 
• Identifies performance gaps and develops actionable recommendations to improve results, including adjustments to media mix, targeting, messaging, conversion strategies, and investment levels.  
• Performs ongoing monitoring and analysis of digital marketing performance, including website traffic, conversion rates, customer acquisition cost (CAC), cost per click (CPC), cost per acquisition (CPA), return on ad spend (ROAS), and revenue growth. 
• Develops and maintains performance dashboards, reporting tools, and scorecards that provide visibility into acquisition trends, funnel performance, and marketing effectiveness. 
• Analyzes campaign, audience, creative, and website performance to identify opportunities for optimization and growth. 
• Partners with marketing attribution and analytics providers to improve measurement accuracy, cross-channel visibility, and understanding of marketing's contribution to revenue. 
• Collaborates with Web Development and technical partners to support tracking implementation, conversion events, pixels, tagging, and analytics integrations. 
• Delivers regular performance updates and recommendations to Marketing leadership, clearly communicating results, risks, and opportunities. 
• Analyzes customer behavior across the digital funnel, from initial engagement through purchase, to identify friction points and conversion opportunities. 
• Develops and executes A/B testing and experimentation initiatives across landing pages, advertising creative, calls to action, and customer acquisition journeys. 
• Collaborates with UX, design, and development partners to improve landing page effectiveness, mobile experiences, site usability, and checkout conversion.
• Performs other responsibilities as assigned in support of team and departmental goals.

Education:

• Bachelor’s degree in Marketing, Business Administration, Digital Marketing, Communications, or a related field required
• MBS or Master’s degree preferred 

Years and Type of Experience:

• Minimum of 5 years of progressive experience in growth marketing, performance marketing, digital marketing.
• Experience utilizing Google Analytics (GA4), conversion tracking, and performance metrics such as customer acquisition cost (CAC), return on advertising spend (ROAS), and customer lifetime value (LTV).
• Experience collaborating with Analytics and Web Development teams to optimize digital performance, enhance the customer experience, leverage data-driven insights, and drive customer acquisition, conversion, and revenue growth.
• Experience in direct-to-consumer (DTC), e-commerce, or consumer-focused marketing environments strongly preferred.
• Experience within the medical device, healthcare, or pharmaceutical industries is a plus.

Key Skills, Knowledge & Capabilities:

• Demonstrated success in developing, managing, and optimizing paid digital advertising campaigns across platforms such as Google Ads and Meta.
• Demonstrated ability to manage marketing budgets, conduct A/B testing, and optimize campaigns to improve conversion rates and return on investment.
• Strong knowledge of performance marketing, digital advertising, and customer acquisition strategies, with the ability to develop and execute initiatives that drive measurable business growth.
• Demonstrated proficiency in digital marketing and analytics platforms, including Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Tag Manager, and related tools.
• Strong analytical and problem-solving skills, with the ability to interpret complex marketing data, identify trends, evaluate campaign performance, and translate insights into actionable business recommendations.
• Experience managing paid media budgets, optimizing marketing expenditures, and evaluating return on investment (ROI) to ensure alignment with financial objectives and commercial priorities.
• Solid understanding of digital attribution models, conversion tracking, campaign performance measurement, and marketing analytics methodologies.
• Working knowledge of conversion rate optimization (CRO), A/B testing, landing page optimization, and e-commerce customer journeys to enhance customer engagement and acquisition performance.
• Proficiency with business intelligence, reporting, and data visualization tools, such as Power BI or comparable platforms, to monitor key performance indicators (KPIs) and communicate results.
• Understanding of search engine optimization (SEO), affiliate marketing, lifecycle marketing, and integrated digital marketing strategies to support customer acquisition, retention, and long-term growth.
• Familiarity with e-commerce platforms, such as Shopify or comparable systems, including their role in customer experience, conversion optimization, and online sales performance.
• Excellent written, verbal, interpersonal, and presentation skills, with the ability to communicate complex information clearly, influence stakeholders, and build effective relationships across all levels of the organization.

Competencies:

• Passionate about driving business growth, leveraging data to uncover opportunities, and continuously testing new strategies, technologies, and approaches to improve marketing performance and customer acquisition.  
• Demonstrates accountability for business outcomes and proactively identifies ways to improve performance against established goals. 
• Understands the relationship between marketing investment, customer acquisition, revenue, and profitability. 
• Evaluates performance challenges, identifies root causes, and recommends practical, measurable solutions. 
• Applies a test-and-learn approach, challenges assumptions, and seeks opportunities to improve marketing effectiveness. 
• Clearly presents performance insights and recommendations to stakeholders with varying levels of technical and marketing expertise.

Key Performance Measures:

• DTC revenue performance against forecast and revenue growth
• New customer acquisition, customer acquisition cost (CAC), cost per acquisition (CPA)
• Website conversion rate, landing page conversion, qualified traffic
• Media spend management, allocation efficiency, forecast accuracy
• Incremental growth from new channels, affiliate programs, creative testing, and optimization initiatives
• Meet deadlines in line with the Annual Operational Plan and commercial objectives.
• Demonstrate professionalism and integrity, adhering to company policies, procedures, and ethical standards, while ensuring they are communicated and upheld within the team
• Contribute proactively to supporting teams and management 
• Foster strong relationships within the management team 

The base salary and target annual incentive for this role in the state of North Carolina and Georgia is between $110,000 - $120,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific office location.

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